• Introduction

SingTel planned to host the Dealers Chinese New Year Dinner 2016 and the company asked for 3 stage design proposals. This project was challenging because Chinese New Year is a familiar topic for everyone, and it has fixed symbols, images, and concepts. Therefore, the designer can’t go too wild for ideas (like SingTel Group Sales Gala). Li Tuo Kobe had to finish the creative task based on a limited material-pool, for 3 times.

• Project Details

Blossom Theme

The symbol of the blossom is most widely used for Chinese New Year designs. Li Tuo Kobe combined the concept of “Fortune Comes with Blooming Flowers (花开富贵)” with elements of traditional Chinese lanterns to embody the festive mood.

Firecrackers Theme

Another material that frequently represents Chinese New Year is firecrackers. Considering the festive firecrackers are small and crowded, Li Tuo Kobe put them on the sides as props in the second design, and featured the year’s zodiac sign (a monkey) in the center, on top of a light background with Chinese auspicious clouds.

Chinese Knot Theme

As for the third version, Li Tuo Kobe adopted the concept of the Chinese Knot. He differentiated the knots a bit in depth to set up a simple background with 3D effects and placed 2 big Chinese characters “福 (blessing)”  on the sides to echo the new year theme.